Games marketing leaves little margin for error. Creative missteps cost time, money and momentum. 

I help teams make the right creative decision sooner, reducing unnecessary iteration, clarifying narrative and messaging, and aligning ambition with commercial reality.

Whether supporting high-stakes campaigns or developing talent, the goal is the same: improving the creative decisions that shape business outcomes.

• Trusted by leading agencies and publishers across AAA campaigns for clients including Sony PlayStation, Ubisoft, Plaion, Konami and Creative Assembly

• Award-winning creative direction including E3 Trailer of the Year

• Creative lead on competitive pitch wins generating multi-million-pound revenue

• 14 years of industry experience across agency and production studio environments

My work is transformational, not transactional. I don’t simply improve individual trailers or pitches. I strengthen the capability behind them – equipping creatives and teams with proven, repeatable frameworks that elevate their output long-term.

Across agency and production studio environments, I have:

• Mentored creatives to think and operate at a more senior level

• Steered agencies to high-stakes pitch wins across trailers and full campaign accounts

• Built clarity and confidence in high-pressure decision-making.

Through my consultancy services and Creative Lift mentorship, I instil stronger judgement, sharper narrative thinking and a more disciplined creative process, designed specifically for the unique complexities and commercial realities of games marketing.

The result is not just better work, but stronger games marketing organisations.