ON-DEMAND CONSULTATION
Unlocking creative clarity when you need it most.
Senior external perspective for the decisions that matter.
Rapid senior perspective to unlock decisive action
The best creative decisions in games marketing share a common ingredient: the right perspective, at the right moment.
Whether you're responding to a brief, choosing between routes, or pressure-testing work before it goes out, what separates effective decision-making from second-guessing is rarely effort. It's clarity.
On-Demand Consultation gives you immediate access to senior games marketing judgement: an objective outside perspective for the moments you need it most. It’s your second pair of eyes, your external course correct, and your expert creative circuit-breaker.
One session. No second-guessing. Just clear direction on what to do next.
From creative friction and stalled decisions >>>
to clear direction you can act on immediately.
A focused one-hour session drawing on over a decade of AAA games marketing experience. On-Demand Consultation gives you senior external perspective without long-term engagement, ideal for:
Structuring and stress-testing your response to a brief before committing creative resource
Pressure-testing ideas ahead of client or internal stakeholder review
Resolving creative confusion or conflicting internal direction quickly
Strengthening concepts, scripts, or narrative direction
Making high-stakes creative calls with confidence.
Whether you’re stuck on a story beat, need a concept elevated, or simply want an external sense-check before committing, this targeted session is designed to unblock progress and spark decisive action.
HOW IT WORKS:
Book a one-hour online consultation with Frank.
You’ll receive focused creative review, clear recommendations, and practical next-step direction you or your team can apply immediately.
PRICE:
£650 per 60 min in-person session, action summary email/video, and 24hr follow-up email support.
Subject to availability. Book early to secure your preferred slot.
For more information, see What You Get below.
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FOCUSED SENIOR CREATIVE SESSION (UP TO 60 MINS)
A structured working session focused on your specific challenge – helping you to troubleshoot uncertainty, improve creative ideation, or validate key decisions quickly.
The aim of the call is to provide a clear diagnosis of what’s working, what isn’t, and what to prioritise next.
Please note: On-Demand Consultation does not include a pre-review of materials prior to the call. A Follow-Up Video and Email will summarise key action points identified during the session (see below).
POST-CALL SUMMARY VIDEO & EMAIL
Concise walk-through video summing up key recommendations and action priorities. To help facilitate alignment across your team, and a clear reference from which to implement any changes. You’ll also receive an email checklist of suggested revisions.
24-HOUR CLARIFICATION WINDOW
Short follow-up email window for clarification while you apply any feedback. (Limited to review questions based on our session; subsequent reviews require a new booking.)
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WHEN SHOULD WE BOOK ON-DEMAND CONSULTATION?
Whenever you need fast, senior creative clarity – particularly at the moments that tend to derail progress before it's started.
The most common scenarios I'm brought in for:
Before the work begins: you've received a brief and need to pressure-test your initial response before committing time and resource to a direction that may not land. Getting the strategic creative framing right at this stage saves significant rework later.
When progress stalls: creative confusion, conflicting opinions between teams or stakeholders, or a concept that isn't quite coming together. A single external perspective can cut through the noise faster than another internal review.
Before a key moment: a concept presentation, a client review, an internal green-light. You want a senior sense-check before the work goes out.
When the decision matters: you have multiple creative directions and need objective clarity on which one to back, and why.
IS THIS FOR AGENCIES, PUBLISHERS, OR BOTH?
Both. I regularly support:
Agencies pitching or developing campaign creative
Publishers reviewing trailers, assets or marketing strategy
Individual creatives (including copywriters, designers, directors) looking to strengthen their creative decision-making.
WHAT DO WE NEED TO PREPARE?
Nothing is required in advance. You can share some details before our call via the Intake Form. This helps to establish some context upfront and focus our time on the call to be as productive as possible.
WILL YOU REWRITE, REDESIGN, OR EDIT WORK DURING THE SESSION?
On-Demand Consultation is primarily a direction and decision service. Where appropriate, I may:
Suggest alternative creative approaches
Offer example rewrites, or design and/or editorial suggestions
Offer a proven exercise designed to un-stick any creative snags
Sketch out alternative thinking on the call.
Hands-on execution or ongoing creative direction can be scoped separately if needed.
WHAT IF WE NEED MORE SUPPORT AFTER THE SESSION?
Where suitable, you can always follow On-Demand Consultation with:
Trailer Triage: for deep trailer-focused diagnosis and direction
Pitch Intervention: for high-stakes pitch preparation
Creative Lift Mentorship: for long-term team capability development.
If deeper support is needed, I’ll recommend the most efficient route.
IS THIS CONFIDENTIAL?
Yes. All materials and conversations are treated as strictly confidential. I am happy to sign NDAs before reviewing any materials.
WHAT IF WE’RE NOT SURE THIS IS THE RIGHT SERVICE?
If you’re unsure, contact me via the Contact Form, or book an Introductory Call. I’m happy to recommend the approach and/or service that best fits your situation.
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SESSION SCHEDULING: Sessions are confirmed upon receipt of payment. To protect availability for all clients, any session where attendees are more than 20 minutes late will be considered delivered in full. Sessions booked within 48 hours of the session time cannot be rescheduled.
ADVISORY NATURE: On-Demand Consultation is a high-level feedback and decision-making resource. It is designed to provide guidance and actionable creative direction, but does not include hands-on production or deliverable execution.
THE 48HR COMMITMENT: As your slot is reserved exclusively, preventing other bookings, rescheduling requires 48 hours' notice. Cancellations made with more than 48 hours notice will be refunded in full. Cancellations inside 48 hours are non-refundable to account for the reserved capacity.
ACCEPTANCE OF TERMS
Booking and payment confirm acceptance of these Service Terms. See full company Terms & Conditions.
Amers Seghal
Managing Partner
Once Upon a Time
“Frank has a strong ability to distil ideas down to what really matters.”
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Trailer Triage
Sharpening trailers that have to deliver.
Senior diagnosis for studios and agencies, safeguarding your most critical message. -
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Pitch Intervention
Strengthening pitches under pressure.
Senior-led creative intervention for agencies who refuse to leave their work to chance. -
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Creative Lift Mentorship
CD-level development that accelerates careers. Retained mentorship for talent who want to think and create at a higher level.
