CREATIVE LIFT MENTORSHIP
CD-level development that accelerates careers.
Retained mentorship for talent who want to think and create at a higher level.
Embedding the skills that turn creative potential into CD-level ability
The difference between a good creative team and a great one isn't ability alone. It's the senior perspective that shapes that talent.
But under high-stakes delivery pressure, development is often forced by the wayside. Creative growth stagnates, costing teams time, focus, and missed opportunities – as the gap between where skills are and where they need to be quietly widens.
Creative Lift bridges that seniority gap, focusing exclusively on developing the people behind the work. A retained mentorship designed to ignite potential, sharpen critical thinking, and instil practical, repeatable skills – accelerating the learning curve to turn creative promise into indispensable talent.
From reactive, uncertain creative decision-making >>>
to confident, commercially sharp CD-level judgement.
Creative Lift is a retained mentorship programme focused on long-term creative capability, accelerating how individuals and teams think, develop and evaluate ideas.
For agencies, studios and creatives working in – or moving into – games who want to elevate the quality, clarity and effectiveness of their creative output. Built on a career of AAA campaign, trailer and pitch leadership.
HOW IT WORKS:
You’ll meet Frank fortnightly for structured mentorship sessions (60 mins for individuals, 90 mins for teams), tailored to your specific goals, creative challenges, or desired growth areas.
Sessions focus on real work, real decisions, and real creative growth – backed by 14 years of industry expertise and grounded in quantifiable, repeatable skills designed to build:
Stronger creative instincts and more confident decision-making
Sharper commercial thinking and audience understanding
The ability to evaluate, develop and present ideas at CD level.
Between sessions, you’ll have priority email access to Frank, giving you ongoing guidance and support as you apply learnings and navigate live creative decisions.
The aim isn’t just to support development within games marketing, but to help individuals and teams become stronger, more confident creatives – equipped with the skills needed to succeed in the creative industries long-term.
All engagements are NDA-protected and strictly confidential.
Minimum commitment: 3 months, to ensure meaningful impact and measurable progress over time.
Spaces are intentionally limited to maintain quality, consistency and availability for retained clients.
For more detail on how the mentorship works, see WHAT YOU GET below.
Creative Lift is designed for both individuals and teams, with differing features and prices:
INDIVIDUALS
PRICE £1,250/month
FORMAT: 1:1 focus on individual craft & skills
IDEAL FOR: A Creative Director investing in their best Senior Creative, or an Individual investing in themselves
SESSION TIME: 60 Minutes (Fortnightly)
EMAIL SUPPORT ACCESS: Direct
TEAMS (up to 4 people)
PRICE: £3,000/month
FORMAT: Team alignment, building strong creative consistency
IDEAL FOR: An agency wanting to raise their pitch-win-rate, or a studio team elevating their creative output
SESSION TIME: 90 Minutes (Fortnightly)
EMAIL SUPPORT ACCESS: Consolidated via Team Lead
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FORTNIGHTLY SENIOR MENTORSHIP SESSIONS
Individuals: 60 minutes
Teams (2–4 people): 90 minutes
Sessions are tailored to current challenges, growth goals and creative focus areas – ensuring conversations are applicable to both day-to-day work and ongoing development..
SESSIONS MAY INCLUDE:Guided Critique of Work-in-Progress
Constructive, senior-level critique of current trailers, concepts, pitches or campaign thinking, building the ability to self-evaluate at a senior level.Creative Frameworks & Practical Tools
Applied mentorship focused on improving how ideas are developed and presented, incorporating:Creative concept development
Narrative structure for games marketing
IP alignment (staying true to tone of voice)
Trailer storytelling and messaging hierarchy
How to pitch with clarity and persuasion.
Commercial & Audience Awareness
Creative improvement is only meaningful if it performs in the real world. Sessions develop a deeper understanding of:Why certain ideas succeed commercially
How audiences actually interpret creative messaging
How creative decisions impact client and internal stakeholders
Balancing creative ambition with delivery reality.
All training and knowledge is grounded in real games marketing scenarios, drawn from a track record of award-winning trailer and global campaign experience.
BETWEEN-SESSION SUPPORT:
PRIORITY EMAIL ACCESS
Creative Lift members have direct email access to Frank between sessions for:
Clarification on session topics
Follow-up questions
Guidance on applying session learnings.
Please note: email support is designed for specific clarification and guidance, subject to reasonable fair use limits. Responses within 24 hours, Monday–Thursday.
For full creative direction, see Priority Access to Other Services below.
PRIORITY ACCESS TO OTHER SERVICESCreative Lift members receive priority booking access across all Hit Point services where availability allows – ensuring continuity of support during high-pressure delivery periods, whether that's a trailer review, pitch consultation, or additional creative input.
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HOW DO WE JOIN CREATIVE LIFT?
Creative Lift is a strictly limited mentorship programme.
To apply, please book a Creative Lift Discovery Call, providing some details about you and/or your team on the Intake Form.WHO IS CREATIVE LIFT FOR?
Creative Lift is designed for:
Games marketing creatives at any level*
Creative directors and marketing leads moving into games
Agencies building or strengthening games capability
Studios developing in-house creative teams.
It’s particularly valuable for people learning ‘on the slopes’ through live delivery pressure, and wanting to accelerate that learning curve.
* For teams, it’s recommend that participants be at the same level of experience and/or seniority. Extended, 90-minute sessions for teams are facilitated to balance collective discussion with individual development – ensuring each participant levels up alongside the group as a whole.
CONFIDENTIALITY & CONFLICTS
Frank works with multiple organisations across the games ecosystem and operates under strict professional confidentiality standards at all times.All client materials and discussions are treated as strictly confidential.
NDAs can be signed prior to engagement, with additional confidentiality provisions accommodated for sensitive projects where needed.
IS THIS CONSULTANCY OR MENTORSHIP?Creative Lift is mentorship-led. The focus is on developing your thinking, judgement and capability – rather than Frank acting as an outsourced creative decision-maker or production consultant.
You’ll leave sessions with stronger creative tools, frameworks and understanding you can apply independently straight away, and throughout your career.
WILL THERE BE HOMEWORK?Yes, Frank can set homework where necessary to embed practical tools and skills between sessions. Any homework is designed to fit around full-time creative work.
Where suitable, Frank may also provide example briefs to work from, based on real-world scenarios (albeit redacted and altered to protect prior client confidentiality).
DO YOU REWRITE OR FIX CREATIVE WORK FOR US?
No. Creative Lift is designed to develop your ability to create and evaluate work, not directly replace you. However, sessions will include guided critique and practical improvement direction.
WHY IS THERE A MINIMUM COMMITMENT?Creative capability develops through repetition, reflection and application over time. The 3-month minimum ensures:
Measurable development
Strong working context
Meaningful mentorship impact
If a 3-month commitment does not feel right, other Hit Point Services might be more suitable for your immediate needs.
WHAT IF WE NEED MORE SUPPORT BETWEEN SESSIONS?
If additional support is needed, we can increase session frequency (availability permitting), or supplement with other Hit Point Services where appropriate.
Creative Lift clients receive priority booking access for other services where availability allows -
ENGAGEMENT TERMS: A 3-month minimum commitment is required to ensure measurable development and meaningful impact. Early termination does not waive the payment obligation for the committed 90-day window.
SESSION INTEGRITY: To maintain the rhythm of the mentorship, rescheduling of sessions requires 48 hours’ notice. Monthly retainer fees are non-refundable once the billing period has commenced. Individual session cancellations inside 48 hours are non-refundable.
COMMUNICATION PROTOCOLS: Light-touch email support between sessions is encouraged for clarification on session topics. For deeper project reviews or new creative challenges, additional sessions or project-scopes can be established.
BOOKING YOUR PLACESpaces are intentionally limited to maintain quality, consistency and availability for retained clients. To inquire about Creative Lift, please book a Creative Lift Discovery Call.
See full company Terms & Conditions.
Samantha Lester
Studio Head
ICHI Worldwide
“FRANK HAS a rare talent for asking the right questions and challenging ANY thinking to unlock stronger, more impactful work from the entire team.”
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On-Demand Consultation
Unlocking creative clarity when you need it most. Senior external perspective for the decisions that matter.
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Trailer Triage
Sharpening trailers that have to deliver.
Senior diagnosis for studios and agencies, safeguarding your most critical message. -
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Pitch Intervention
Strengthening pitches under pressure.
Senior-led creative intervention for agencies who refuse to leave their work to chance.
